Unexpected billboard mediums


When you drive towards Ras-Al-Khaimah from Umm Al Quwain, you will find an old abandoned airplane parked in the sand near Barracuda Beach Resort.

Its story is not well-known. Some claim that it was forced to land due to shortage of fuel, whereas some say it was Soviet built and naturally reached the end of its days after being sold to many airlines.

The airplane is not branded however it has been repurposed as a signboard for Palma Beach Hotel. I find it interesting how it had an unexpected afterlife as a billboard.

It makes us think what can we do with our bulky and big scrap items?

Market OTB, which stands for Market out of the box, was held at Burj Plaza during Dubai Shopping Festival 2014. It involved local shops, designers & eateries set up in container crates. I was fascinated by how this was used as a housing medium. Spacious, protective and large surface area gave participants of the market the opportunity to customize each of their respective boxes. Look at Joseph Manata’s piece:

A couple of weeks ago, I spotted a mobile billboard for du the telecom provider at Citywalk. It used an old and modern model of the Beetle parked next to each other to convey its message. The vintage car carried the copy “Don’t be stuck in your old world” while the new model had the words “Keep your 050 number and change to du”

Even in a developing city such as Dubai, where a lot of things are fairly new and polished, we can still find rustic things that make charming pieces of art.

If you want to see more of Market OTB